COMPLETE SITE BUILD
Gays Against Guns
Gays Against Guns is a NY-based advocacy group focusing on LGBTQ+ issue and gun violence prevention. They needed a total site overhaul to better showcase their mission, how to get involved, and documenting their events. Their signature colors are bright pink and orange, and that along with their massive image library meant that the design had to accommodate a lot of visual elements.
1.
Gays Against Guns already had a very strong brand, it just needed a little fine tuning. They had a great neon pink and tangerine orange as their colors to represent gay pride and gun violence prevention respectively. I added a mid-toned grey and bright white into their official brand sheet, as well as narrowing their typography down to 3 different weights of the typeface Oswald, which comes in a great "stencil" version that mimics their hand-made protest signs. I also added in a gradient option of the pink and orange for more depth.
2.
Since there is so much information that needs to be communicated through out the site, I did a competitive analysis of other major activist groups as well as politicians official websites to see how they chose to break down their policies. The main takeaway from this analysis was that 3 main questions needed to be answered: what do you believe? how can I join? and what have you already completed?
3.
From there, the work began to comb through all of the existing blog posts, donation avenues, online shops, and image archives G.A.G. had on their former site and collating it all into those buckets of information. I worked closely with the org's official photo and videographer to provide beautiful and inspiring images from past protests and marches, and linked many areas of the site to their Facebook and Instagram to make sure information is constantly relevant and updated without members of the group having to constantly edit the site itself. The final site is desktop and mobile friendly, and has increased successful newsletter sign ups by 200%.
