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SF Chronicle / UX+UI
Stop Pending Cancels
Role: Lead Designer
Designed a streamlined user flow enabling digital newspaper subscribers to seamlessly reverse a pending cancellation within their account settings. Users are shown a special save rate to re-start their subscription. Design offers space for evergreen subscriber benefits as well as any special promotions from the newsroom.
Goal:
Get users to re-active their digital subscription with an exclusive win-back offer that also highlights subscriber-only benefits.
USER FLOW
User flow laid out to ensure logic and pages needed.
CARDS
Generic & Brand Specific offer cards created for A/B testing
Multiple versions of designs created to ensure flexibility and provide options of what benefits to highlight.
VERSIONING
MAKE IT REAL
Worked directly with the dev team to VQA and launch the product.
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